Bejeweled
Stars
Bejeweled is the original match-3 game. For the launch of Bejeweled Stars, EA challenged us to reintroduce the classic franchise to a new generation of players. Instead of creating a few mobile banners, we treated it like a console game launch, building an integrated campaign designed to drive engagement and downloads.
I developed the concept and led the visual direction across the campaign. “Go To Your Shiny Place” transformed a simple game mechanic into a universal idea. No matter where you are or how your day is going, matching gems can transport you somewhere better.
I developed the concept and led the visual direction across the campaign. “Go To Your Shiny Place” transformed a simple game mechanic into a universal idea. No matter where you are or how your day is going, matching gems can transport you somewhere better.
Dynamic Social
