Long before Candy Crush there was Bejeweled, the original match-3 game. Our task was to help EA relaunch this classic by creating a quirky integrated campaign for the new version—Bejeweled Stars. Instead of creating a couple mobile banners, we treated it like the launch of a console game, complete with interactive content that drove people to download.

The campaign is based around the simple idea that no matter where you are, how bad your day is going, when you’re matching gems, you…GO TO YOUR SHINY PLACE.

Dynamic Social / 

Agency /
Team One
Role /
Sr. Art Director