Bejeweled
Stars
Bejeweled is the original match-3 game. Our task was to help EA relaunch this classic by creating an integrated campaign for the new version—Bejeweled Stars. Instead of creating a of couple mobile banners, we treated it like the launch of a console game, complete with interactive content that drove people to download.
The campaign is based around a simple idea: no matter where you are or how bad your day is going, when you're matching gems, you… GO TO YOUR SHINY PLACE.
The campaign is based around a simple idea: no matter where you are or how bad your day is going, when you're matching gems, you… GO TO YOUR SHINY PLACE.
Dynamic Social
