Négotioant

Coffee 

Everyone knows buying a car can be difficult. Lexus is changing that with Lexus Plus—an elevated dealership experience that lets customers buy a car without all the typical dealership haggling and waiting around.

To demonstrate just how ridiculous the car buying experience can be, we created “Négotiant” a fictitious coffee shop that treats its customers like a car dealership would.


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Agency /
Team One
Role /
Sr. Art Director