Our
Greatest
Curiosity
In an effort to steer the Lexus brand in a more human direction, we uncovered an insight: The most amazing machines aren't inspired by
machines, they're inspired by people. We ran with that idea and created
a teaser campaign that asked questions to provoke viewer’s curiosity. We
followed it up with an anthem film and long-form content that lived on Lexus.com.
All in all, we created a 60 anthem, 2x :30 second sustaining spots, 11x :15 teasers and over 20 minutes of long-form video content housed on lexus.com/curiosity
All in all, we created a 60 anthem, 2x :30 second sustaining spots, 11x :15 teasers and over 20 minutes of long-form video content housed on lexus.com/curiosity
Teasers /
Anthem /