The
Most
American Burger
We launched a burger of epic patriotic proportions, loaded with a hot dog and kettle cooked potato chips. To bring it to life, we created “The Most American Thing Ever,” a film packed with as many American icons as we could fit into thirty seconds. The fully integrated campaign spanned PR, social, film, and late-night talk shows.
As Lead Art Director, I developed the visual approach and led the creative execution across film, social, and campaign extensions from concept through production.
As Lead Art Director, I developed the visual approach and led the creative execution across film, social, and campaign extensions from concept through production.
The most American wild posting
The Most American Website
Every time you click the burger you get a fresh dose of America—eventually
leading to a coupon for “The Most American Burger.”
Every time you click the burger you get a fresh dose of America—eventually
leading to a coupon for “The Most American Burger.”
The Most American Tattoo
The “Most American Coupon” wasn’t just any coupon, it featured a temporary tattoo of a bald eagle made out of burgers,
hot dogs, and potato chips. Patriots across America got their ink and shared it on social media.
The “Most American Coupon” wasn’t just any coupon, it featured a temporary tattoo of a bald eagle made out of burgers,
hot dogs, and potato chips. Patriots across America got their ink and shared it on social media.
