The Most
American Burger

We launched a burger of epic patriotic proportions, a burger loaded with a hot dog and kettle cooked potato chips. How did we do it? We created “The Most American Thing Ever”— a film packed with as many American icons as we could possibly fit into thirty seconds. The fully integrated campaign covered PR, Social, Film and Late Night Talk Shows.

The most American wild posting /

The Most American Website /
Every time you click the burger you get a fresh dose of America—eventually leading to a coupon for “The Most American Burger.”

The Most American Tattoo /
The “Most American Coupon, wasn’t just any coupon, it featured a temporary tattoo of a bald eagle made out of burgers, hot dogs, and potato chips. Patriots across America got their ink and shared it on social media. 

The Most American Case Study /

Agency /
Role /
Sr. Art Director