The Trade Desk’s Edge Academy is a learning platform for marketers looking to build their programmatic advertising skills. What started as a request for a few display ads became a larger creative campaign designed to engage marketers across different career stages, from entry-level professionals to managers and directors.

I developed the overarching idea, “Find Your Edge,” and led the creative from concept through production, expanding the initial request into a broader campaign designed to engage and grow the Edge Academy audience.