Lexus &
Amazon Alexa
The new Lexus ES and NX were redesigned with features designed to make everyday life easier. We created a series of short stories to highlight the new Amazon Alexa functionality in a way that felt fun, relatable, and grounded in real-life moments.
I defined the creative approach, developed concepts and scripts, and guided a multidisciplinary team through production and post-production to bring the campaign to life.
I defined the creative approach, developed concepts and scripts, and guided a multidisciplinary team through production and post-production to bring the campaign to life.
Print / Social
