Mark Levinson makes high-end sound systems, but the brand was primarily known for its presence in luxury vehicles. When they launched consumer products, they needed a campaign to introduce the brand to a new audience.

We launched a consumer campaign centered around the idea that, when you listen to music through a Mark Levinson sound system, you experience music in a way that you can’t experience anywhere else.

I helped develop the creative strategy, shaped the campaign concept, and guided the creative execution from concept through production.

To launch the Mark Levinson headset, we shot a mini campaign, featuring talent that is just as obsessed with their craft as they are their music.

Agency /
Team One

Role /
Associate Creative Director