Négociant
Coffee
Everyone knows buying a car can be a frustrating experience. Lexus is changing that with Lexus Plus, an elevated dealership experience designed to remove the stress, haggling, and waiting associated with traditional dealerships.
We brought that tension to life through “Négociant,” a fictitious coffee shop that treated customers like they were buying a car. I helped develop the concept and wrote for the campaign, while creating the brand identity and visual system that brought the pop-up experience to life.
We brought that tension to life through “Négociant,” a fictitious coffee shop that treated customers like they were buying a car. I helped develop the concept and wrote for the campaign, while creating the brand identity and visual system that brought the pop-up experience to life.
Content
Design
